What are the top reasons to exit a site, what you can do about it?

Your website is a key that can make or break your business. If you are exclusively online, your website works as the face of your business. If you have a bad website then it can quickly scare away the potential customers whereas if you have a good website, you will experience the customer engagement and involvement from the visitors who turn to be the buyers of your products. Visitors visit your website in order to learn more about your business, products, and services.

It is very important for you to invest time into making sure your website reflects your brand accurately and the features your products effectively. Otherwise, the potential consumer may leave your site for better options available in abundance. With the quality product and services, the potential buyers also look for web security. This means if the website they are surfing is secured from cyber attacks then the customers develop trust towards the brand. For this, you can install McAfee web security from  mcafee.com/activate.

This is important because if a search engine detects a website to be infected, it automatically removes it from the indexing. Eventually, the customers will not reach you. Thus, securing your website let render your visitors, as secured platform is crucial. If you are finding that your potential buyers or visitors are unexpected, exiting your site, then it is necessary to know the reason. Are they becoming interested in other brands or is there are other security issues the customers are facing? If online security is the issue, then you can install the most recommended antivirus, McAfee Login, via www.mcafee.com/activate.

What is the difference between the Bounce Rate and Exit Rate?

A bounce rate occurs whenever a user enters your site via one web page and exits without visiting another page during their visit time on the site. The customer just visits your website without processing any purchase.

An exit rate occurs when the user may have entered your site on your home page, read and show interest in your About Us section, and looked at a product and then left the site.

Sometimes the potential buyers may feel insecure to make an online payment on your webpage; if that is the case, you need to secure your website with McAfee web security.

Are your customers are unable to find what they are looking for?

If a visitor is quickly looking for a product and is unable to find out the same he/she will give up and search the product o other websites. The solution to this issue is to keep the things as simple as possible by keeping your website navigation simple and clear.

Why making your website error-free is important?

If your site is showing broken links and 404 errors, then it creates a huge headache for the users. This type of maintenance issues has become unacceptable, as it will result in the loss of your potential customers. For this, services like McAfee Secure website diagnostics tool can help you. You can download and install this tool from mcafee.com/activate. With McAfee Secure Website diagnostics tool, you can make your website error-free.

What if, your customers are not feeling secure on your website?

If your site has a high bounce rate, it could be because your visitors are not feeling safe while doing shopping on your website. Creating trust will make the visitors feel comfortable, and more likely to spend time on your site.

Conclusion: Having a great looking site is just not enough. It needs to be great throughout the customer’s shopping experience. A site that is updated, easy to navigate, error-free, not overloaded with pop-ups and videos and are secure with McAfee Antivirus have become trustworthy.  These trustworthy sites will therefore not only bring visitors back but also encourage new visitors to stay for long.